Most modern product developments use existing technology.
Research needs to be carried out:
| At the start of a new product design: |
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Find the best technology for the product |
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See what others have patented already |
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Minimise potential product reliability problems |
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Understand the growth potential for the market |
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Search out the geographic areas offering the most promising conditions for growth |
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Be aware of the legislative requirements affecting the market place. |
| When moving existing products into new markets |
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Make sure the product is not impounded by customs awaiting the correct paperwork! |
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Understand business practice in potential markets |
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Check the legal requirements and standards in force
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Check that climatic conditions will not affect product reliability. |
| When growing the existing market for existing products |
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Check the available market share and assess the possibilities for growth
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Discover what the indirect competition may be
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Explore new features which could be added
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Find novel materials which could be used
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Look for funding for expanding manufacturing facilities
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Find ways to cut production costs |
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Search for new distributors
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Ensure suppliers will have sufficient capacity.
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For more information about InfoERA contact
Tel: +44 (0) 1372 367007, Fax: +44 (0) 1372 367009, E-mail: info@era.co.uk
Download the InfoERA information pack to find out more (pdf) >>>
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InfoERA 
